In the dynamic landscape of small business marketing, keeping updated on trends and staying ahead of the curve are vital for success. While jumping in on viral moments on social media shows that you’re on the pulse, what’s ultimately more valuable is long-term trend research. By understanding the why behind trends, you can begin to think about how you can use those sentiments to better connect with your target audience and craft marketing strategies that resonate in the ever-evolving consumer landscape.

Are you ready for Small Business Saturday? The annual shopping day, founded in 2010 by American Express, focuses on supporting small businesses.

Gift guides are a fantastic way to show off your key products, reach niche audiences, and grow your business locally. Create one for your brand with help from Wild Ivy Media.